Friday, 12 February 2016

Font and colour mood boards

Font
The font mood board shows examples and inspiration for the sort of fonts I am thinking of using for my magazine. On the mood board I have indicated what place the font will hold on the front page- I didn't include fonts for my DPS and contents page as I will want to continue the same fonts onto those to ensure consistency. 
All of the fonts displayed for the masthead are very bold, capitalised, sans serif fonts, the reason for this is because I want it to be the element of my magazine that stands out the most. As it will be consistent throughout every publication; therefore, I don't want a font and style that will only look good for this particular issue but instead a classic looking title. My favourite font I have displayed for the masthead are 'Vulpes' and 'Dolce vita'.
The fonts I've chosen for the coverlines are similar to those for the masthead as they are still sans serif fonts; however, my favourite ones are presented with the letters closer together and the font looks more vertically stretched which is the style of font I'd like for the coverlines as I think it will look good displayed down the sides of my front cover plus it will leave more room for my main image.
the main cover line will contrast these fonts as I want it to be a serif font, in a more handwritten style, this is so it will stand out as being different from the rest of the font and it will also give the impression that the cover artist has written it themselves.

Colour

I only want to use up to 2 bright colours throughout my 3 products as otherwise I think it will look too chaotic. I definitely want to use a grey colour in my products as I think it will contrast well with the bolder colours I choose. I have experimented with what colours I think will go well together and my favourite ones have been yellow and a royal blue colour together and a lime green and maroon colour together. I think these colours work well as they are opposites on a colour chart, another reason I think they work well is because for each pair there is one cold colour (blue and green) and once warm colour (purple and yellow) the other options I had were using pink and orange as id seen an example with these that worked well together, however these are both very bright and I think would clash.

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